Wooden tiles spelling 'Manage Your Assets' offer conceptual business advice.

Your Actionable Takeaways from the New Operational Paradigm

As a professional tracking the real estate services sector, or perhaps even as an asset owner yourself, what can you glean from this leadership move as we stand here in January 2026? The blueprint for value creation is becoming clearer.. Find out more about COO Asset Services Chicago Cushman & Wakefield hire.

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  • Demand the Owner’s Perspective: Whether hiring an advisor or a manager, always ask: “Have you managed capital/P&L, or only executed services?” Look for experience that proves a direct financial accountability to the asset’s bottom line. The best external partners think like principals.. Find out more about COO Asset Services Chicago Cushman & Wakefield hire guide.
  • Validate the Tech Stack with Real ROI: Don’t accept “we use AI” as an answer. Demand to see how new Proptech implementation for asset managers is driving centralized workflows and reducing administrative drag on your on-site talent. If the tech isn’t freeing up your best people, it’s just an added cost.
  • Measure Community, Not Just Compliance: Shift your key performance indicators (KPIs) beyond simple Service Level Agreements (SLAs). Track metrics related to resident engagement, NPS (Net Promoter Score), and renewal intent. In a tight housing market, the enhanced living experience *is* the competitive moat.. Find out more about COO Asset Services Chicago Cushman & Wakefield hire strategies.
  • Look to the Center: The strategic choice of a central hub like Chicago for executive leadership confirms that national operational strategy still requires proximity to a diverse, skilled labor pool and a major commercial intersection point, even in a remote-capable world.. Find out more about COO Asset Services Chicago Cushman & Wakefield hire overview.

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This evolution in operational leadership is a sign that the market is maturing beyond transactional gains and focusing on the harder, more sustainable work of governance and efficiency. For a deeper dive into the economic underpinnings supporting this strategic shift, review the latest reports on the Chicago commercial real estate market conditions, which show continued resilience in multifamily fundamentals.

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The race is on to operationalize value. Joey Verrant’s appointment signals that Cushman & Wakefield is running a marathon in that race, not just a sprint. It’s a narrative worth following closely as 2026 unfolds.. Find out more about Asset management ownership mindset in property services insights information.

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What operational trend do you think will have the biggest impact on property management in the next 12 months? Let us know in the comments below—we want to hear your perspective on this new era of ownership-driven service.

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